Product Overview
6-inch braided beef collagen stick made from grass-fed beef — a premium, rawhide-free chew that combines functional health benefits with added chew appeal through its braided shape. Naturally rich in collagen to support joints, skin, and coat while delivering a more engaging chew experience than standard collagen sticks. Strong perceived value at a $4.49 retail price point with excellent retailer margin potential.

Why Retailers Love This

✓ Braided design — added texture and engagement for longer chew sessions
✓ Functional health benefits — supports joints, skin & coat health
✓ Rawhide-free — clean label category with growing demand
✓ Grass-fed beef — premium ingredient story
✓ $4.49 retail — approachable everyday purchase price
✓ Excellent alternative to traditional rawhide and bully sticks
✓ Consistent sizing and easy merchandising
✓ Strong repeat purchase potential
✓ 50%+ margin opportunity

Retail & Merchandising Ideas

✓ Shelf-ready — sold individually for easy display and restocking
✓ Place near checkout — premium but accessible impulse purchase
✓ Merchandise beside bully sticks — “rawhide-free alternative” conversation starter
✓ Cross-sell with standard collagen sticks — offer braided vs classic chew preference
✓ Great fit for health-conscious pet owners seeking functional treats
✓ Private label friendly — easy to bag under store brand programs
✓ Works well in chew bars and build-your-own treat sections

Product Details

✓ Type: Braided beef collagen stick
✓ Size: 6 inches
✓ Best for: Small to medium dogs; moderate to enthusiastic chewers
✓ Ingredient: 100% Beef Collagen (grass-fed)
✓ Rawhide-free: Yes
✓ High protein, low fat
✓ Benefits: Joint support, skin & coat health
✓ Retail price: $4.49 per unit
✓ Brand: Woof Island
✓ Sold: By eaches (1-pack)

Retailer Note: Braided collagen offers retailers an easy premium upgrade from standard collagen sticks — more visual appeal, more chew engagement, and a strong functional health story. Excellent companion item to bully sticks and natural chew assortments for stores building a better-for-dogs section.