Kelco Ultra Red White 50:1 Shampoo is a highly concentrated color enhancing shampoo expertly formulated to highlight red tones in dark brown coats or reddish coats and odors.

• Contains strawberry extract to enhance red and copper coats
• Deep cleansing power removes dirt, oxidation, and odor
• Infused with natural oils & extracts, supports skin and coat health
• 50:1 dilution ratio
• Soap-free, pH-balanced, biodegradable, and non-irritating
• 5 Gallons, Made in the USA
• Directions for Use: Mix 50 parts warm water to 1 part shampoo (e.g., 1/3 cup or 3 oz. shampoo to 1 gallon of water). Apply to wet coat and work up a lather. Allow lather to set for 5 minutes. For extremely dirty coats, add pure, undiluted shampoo into the lather and work it into the coat. Allow to set for 5 minutes. Rinse thoroughly and repeat if necessary.

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